By Professors Ivor Morgan and Jay Rao Almost everybody likes the idea of fun. Some firms design their services for their customers to have fun. And the forms of fun vary considerably—from very static architecture and a fun ambience to very dynamic unscripted interactions with a service provider. We examine the emerging trends [...]
Posts Tagged ‘service innovation’
Innovating your Services: Make Fun a Serious Business
Posted in New thinking, tagged service innovation on December 15, 2008 | 1 Comment »
